Urban Tribes
Urban Tribes
New Kin / 2023
Brand system
Design
Web
Urban Tribes is a team of professional and passionate fitness instructors who make group exercise and wellness fun, easy and engaging.
Urban Tribes wanted to develop their identity further, when the project started only the logotype and the orange existed.
Taking inspiration and visual ques from their urban roots and habitat, we developed a concept based on the stickers and street art you pass while running in the city.
Keeping the energy high with vibrant colors and 'messy' layouts.
Urban Tribes is a team of professional and passionate fitness instructors who make group exercise and wellness fun, easy and engaging.
Urban Tribes wanted to develop their identity further, when the project started only the logotype and the orange existed.
Taking inspiration and visual ques from their urban roots and habitat, we developed a concept based on the stickers and street art you pass while running in the city.
Keeping the energy high with vibrant colors and 'messy' layouts.
Jakob Schubert
Hello and more:
— hello@jakobschubert.se
— (+46) 700 50 97 23
© All Rights Reserved. 2025.
Conntact me about:
— Brand(s) that needs an identity.
— Hard & easy design work*
— Concepts & design for campaigns.
*Including but not limited to: Final art,
retouch, motion, print, decks, and illustration.
Hello and more:
— hello@jakobschubert.se
— (+46) 700 50 97 23
© All Rights Reserved. 2025.
Conntact me about:
— Brand(s) that needs an identity.
— Hard & easy design work*
— Concepts & design for campaigns.
*Including but not limited to: Final art,
retouch, motion, print, decks, and illustration.
Jakob Schubert
Hello and more:
— hello@jakobschubert.se
— (+46) 700 50 97 23
© All Rights Reserved. 2025.
Conntact me about:
— Brand(s) that needs an identity.
— Hard & easy design work*
— Concepts & design for campaigns.
*Including but not limited to: Final art,
retouch, motion, print, decks, and illustration.