Urban Tribes is a team of professional and passionate fitness instructors who make group exercise and wellness fun, easy and engaging.

Urban Tribes wanted to develop their identity further, when the project started only the logotype and the orange existed.

Taking inspiration and visual ques from their urban roots and habitat, we developed a concept based on the stickers and street art you pass while running in the city.

Keeping the energy high with vibrant colors and 'messy' layouts.